©2023-2026
우리는 데이터로 읽고, 전략으로 설계하고, 콘텐츠로 만들고, 확산으로 증명합니다.
우리는 데이터로 읽고, 전략으로 설계하고, 콘텐츠로 만들고, 확산으로 증명합니다.
우리는 데이터로 읽고, 전략으로 설계하고, 콘텐츠로 만들고, 확산으로 증명합니다.
시밀러랩은 소셜미디어 전략 컨설팅부터 콘텐츠 기획·제작, 바이럴 확산까지 통합적으로 수행하는 소셜미디어 마케팅 전문 기업입니다. 브랜드와 시장에 대한 깊이 있는 이해를 바탕으로 각 기업의 마케팅 과제를 분석하고, 브랜드에 최적화된 전략과 콘텐츠를 설계합니다. 단순한 콘텐츠 제작이나 채널 운영을 넘어, 브랜드의 마케팅 조직과 긴밀하게 협업하며 실질적인 문제 해결과 성장을 만들어갑니다.
시밀러랩은 소셜미디어 전략 컨설팅부터 콘텐츠 기획·제작, 바이럴 확산까지 통합적으로 수행하는 소셜미디어 마케팅 전문 기업입니다. 브랜드와 시장에 대한 깊이 있는 이해를 바탕으로 각 기업의 마케팅 과제를 분석하고, 브랜드에 최적화된 전략과 콘텐츠를 설계합니다. 단순한 콘텐츠 제작이나 채널 운영을 넘어, 브랜드의 마케팅 조직과 긴밀하게 협업하며 실질적인 문제 해결과 성장을 만들어갑니다.
Spread it.
Spread it.
Spread it.
Spread it.
Spread it.
Spread it.
A /
단순한 콘텐츠 제작이 아니라 캠페인의 목표부터 핵심 메시지, 타깃, 채널별 역할까지 구조화해 확산을 위한 전략적 로드맵을 설계합니다.
Brand Strategy
Target Analysis
Trend Research
A /
단순한 콘텐츠 제작이 아니라 캠페인의 목표부터 핵심 메시지, 타깃, 채널별 역할까지 구조화해 확산을 위한 전략적 로드맵을 설계합니다.
Brand Strategy
Target Analysis
Trend Research
A /
단순한 콘텐츠 제작이 아니라 캠페인의 목표부터 핵심 메시지, 타깃, 채널별 역할까지 구조화해 확산을 위한 전략적 로드맵을 설계합니다.
Brand Strategy
Target Analysis
Trend Research
B /
축적된 바이럴 데이터와 타깃의 행동 패턴을 기반으로 사람들이 멈추고, 반응하고, 공유하게 되는 포인트를 분석합니다.
Data Analysis
AI Data Solution
Viral Point Discovery
B /
축적된 바이럴 데이터와 타깃의 행동 패턴을 기반으로 사람들이 멈추고, 반응하고, 공유하게 되는 포인트를 분석합니다.
Data Analysis
AI Data Solution
Viral Point Discovery
B /
축적된 바이럴 데이터와 타깃의 행동 패턴을 기반으로 사람들이 멈추고, 반응하고, 공유하게 되는 포인트를 분석합니다.
Data Analysis
AI Data Solution
Viral Point Discovery
C /
전략에 맞춰 각 목표에 최적화된 콘텐츠를 기획·제작하고, 콘텐츠가 자연스럽게 확산될 수 있도록 하나의 구조로 설계합니다.
Content Planning
Creative Direction
Visual Production
C /
전략에 맞춰 각 목표에 최적화된 콘텐츠를 기획·제작하고, 콘텐츠가 자연스럽게 확산될 수 있도록 하나의 구조로 설계합니다.
Content Planning
Creative Direction
Visual Production
C /
전략에 맞춰 각 목표에 최적화된 콘텐츠를 기획·제작하고, 콘텐츠가 자연스럽게 확산될 수 있도록 하나의 구조로 설계합니다.
Content Planning
Creative Direction
Visual Production
D /
We help teams make confident decisions by defining direction, sharpening positioning, and building the foundation for meaningful growth.
Brand Positioning
Market & Audience Insights
Naming & Messaging
Design Audits
Roadmaps & Recommendations
D /
We help teams make confident decisions by defining direction, sharpening positioning, and building the foundation for meaningful growth.
Brand Positioning
Market & Audience Insights
Naming & Messaging
Design Audits
Roadmaps & Recommendations
D /
We help teams make confident decisions by defining direction, sharpening positioning, and building the foundation for meaningful growth.
Brand Positioning
Market & Audience Insights
Naming & Messaging
Design Audits
Roadmaps & Recommendations
Möbius®
Möbius®
In Numbers
In Numbers
A closer look at the milestones and collaborations that define our ongoing practice.
A closer look at the milestones and collaborations that define our ongoing practice.
Our
Our
Awards
Awards
Selected moments where our work was acknowledged by others.
Red Dot
Brand & Communication Design
x3
Red Dot
Brand & Communication Design
x3
Red Dot
Brand & Communication Design
x3
European Design Awards
Visual Identity
x1
European Design Awards
Visual Identity
x1
European Design Awards
Visual Identity
x1
ADC Europe
Branding & Typography
x2
ADC Europe
Branding & Typography
x2
ADC Europe
Branding & Typography
x2
D&AD
Digital Design
x3
D&AD
Digital Design
x3
D&AD
Digital Design
x3
Tokyo TDC
Typography Excellence
x1
Tokyo TDC
Typography Excellence
x1
Tokyo TDC
Typography Excellence
x1
Awwwards
Site of the Day
x2
Awwwards
Site of the Day
x2
Awwwards
Site of the Day
x2
Awwwards
Honorable Mention
x3
Awwwards
Honorable Mention
x3
Awwwards
Honorable Mention
x3
FWA
Site of the Day
x1
FWA
Site of the Day
x1
FWA
Site of the Day
x1
Our Founders
Our Founders
Founded by Jonas Richter and Tobias Keller, Möbius® began as a shared belief in how design should feel: clear, thoughtful, and human. What started as a focused partnership has grown into a small team with a strong collective mindset, bringing structure, imagination, and craft to every project we take on.
Founded by Jonas Richter and Tobias Keller, Möbius® began as a shared belief in how design should feel: clear, thoughtful, and human. What started as a focused partnership has grown into a small team with a strong collective mindset, bringing structure, imagination, and craft to every project we take on.
Our Partners
Our Partners
Here are some of the brands we’ve had the privilege to collaborate with.
Here are some of the brands we’ve had the privilege to collaborate with.
The Process
The Process
Honest impressions from the teams we’ve collaborated with across brand and digital work.
Honest impressions from the teams we’ve collaborated with across brand and digital work.
01
02
03
04
05
06
07
08
09
10
11
12
Discovery
Discovery
Strategy
Strategy
Design & Build
Design & Build
Launch & Beyond
Launch & Beyond
Discovery
Discovery
We start by listening. This phase is about understanding your goals, audience, and challenges — finding clarity before we begin designing.
We start by listening. This phase is about understanding your goals, audience, and challenges — finding clarity before we begin designing.
Strategy
Strategy
We translate insights into direction. Here, we define the concept, structure, and creative approach that shape your brand or digital product.
We translate insights into direction. Here, we define the concept, structure, and creative approach that shape your brand or digital product.
Design & Build
Design & Build
Ideas take form. From visual identity to interactive experience, we design, prototype, and develop with precision and care.
Ideas take form. From visual identity to interactive experience, we design, prototype, and develop with precision and care.
Launch & Beyond
Launch & Beyond
Delivery is only the beginning. We test, refine, and support long after launch — ensuring the work performs and evolves over time.
Delivery is only the beginning. We test, refine, and support long after launch — ensuring the work performs and evolves over time.
Client reflections
Honest impressions from the teams we’ve collaborated with across brand and digital work.
Client reflections
Honest impressions from the teams we’ve collaborated with across brand and digital work.
Client reflections
Honest impressions from the teams we’ve collaborated with across brand and digital work.
Pricing
Monthly
Yearly –20%
Choose a plan that fits your pace, your team, and your goals. From startups to scaling brands, our monthly options give you the design support you need.
Not sure where to start? Let’s figure it out together.
Foundation Package
For early-stage companies or brands in need of a clear visual foundation.
Discovery session
Brand direction
Logo & mark
Visual system
Color & typography
Basic brand guidelines
Starting from
/month
Studio Package
For websites, platforms, or digital-first brands.
UX structure & sitemap
UI design
Component system
Responsive layouts
Interaction & motion direction
Starting from
/month
Signature Package
For teams that want everything aligned, from identity to digital presence.
Brand identity
Digital design
Visual language
Motion direction
Guidelines
Starting from
/month
Pricing
Monthly
Yearly –20%
Choose a plan that fits your pace, your team, and your goals. From startups to scaling brands, our monthly options give you the design support you need.
Foundation Package
For early-stage companies or brands in need of a clear visual foundation.
Discovery session
Brand direction
Logo & mark
Visual system
Color & typography
Basic brand guidelines
Starting from
/month
Studio Package
For websites, platforms, or digital-first brands.
UX structure & sitemap
UI design
Component system
Responsive layouts
Interaction & motion direction
Starting from
/month
Signature Package
For teams that want everything aligned, from identity to digital presence.
Brand identity
Digital design
Visual language
Motion direction
Guidelines
Starting from
/month
Pricing
Monthly
Yearly –20%
Choose a plan that fits your pace, your team, and your goals. From startups to scaling brands, our monthly options give you the design support you need.
Foundation Package
For early-stage companies or brands in need of a clear visual foundation.
Discovery session
Brand direction
Logo & mark
Visual system
Color & typography
Basic brand guidelines
Starting from
/month
Studio Package
For websites, platforms, or digital-first brands.
UX structure & sitemap
UI design
Component system
Responsive layouts
Interaction & motion direction
Starting from
/month
Signature Package
For teams that want everything aligned, from identity to digital presence.
Brand identity
Digital design
Visual language
Motion direction
Guidelines
Starting from
/month
Our thoughts on how brands, systems, and stories find their form.
Studio Notes
April 26, 2026
In design, clarity isn’t about simplicity for its own sake. It’s about removing what doesn’t serve meaning — until what remains feels inevitable.
March 29, 2026
Design isn’t about getting everything right — it’s about making the right things matter.
Our thoughts on how brands, systems, and stories find their form.
Studio Notes
April 26, 2026
In design, clarity isn’t about simplicity for its own sake. It’s about removing what doesn’t serve meaning — until what remains feels inevitable.
Studio Notes
April 26, 2026
In design, clarity isn’t about simplicity for its own sake. It’s about removing what doesn’t serve meaning — until what remains feels inevitable.
Do you feel ready to become part of our growing team?
Let’s Talk!
Questions, answered.
Learn more about the people and principles behind Learn more about the people and principles behind Möbius®.
A
How do you start a new project?
We start by listening. Every project begins with a short discovery phase where we learn about your goals, challenges, and expectations. From there, we define the creative direction, map out deliverables, and set a timeline that balances clarity with craft.
How do you start a new project?
We start by listening. Every project begins with a short discovery phase where we learn about your goals, challenges, and expectations. From there, we define the creative direction, map out deliverables, and set a timeline that balances clarity with craft.
A
Can you help with strategy, not just design?
Can you help with strategy, not just design?
Yes — strategy is part of everything we do. Before we design, we help define your message, audience, and positioning. That foundation shapes how your brand looks, feels, and communicates across every touchpoint.
A
How long does a typical project take?
How long does a typical project take?
It depends on the scope and level of detail. A small website or brand refresh may take around 4–6 weeks, while larger, more complex projects often need 8–12 weeks. We always plan collaboratively to make sure deadlines fit both sides.
A
What if I don’t know exactly what I need?
What if I don’t know exactly what I need?
That’s completely fine. Many collaborations start that way. We’ll guide you through a short discovery process to clarify your goals and define what makes the most impact — whether it’s a rebrand, a digital experience, or something entirely new.
Still have questions? Let’s talk about your project and how we can help.
Questions, answered.
Learn more about the people and principles behind Learn more about the people and principles behind Möbius®.
A
How do you start a new project?
How do you start a new project?
We start by listening. Every project begins with a short discovery phase where we learn about your goals, challenges, and expectations. From there, we define the creative direction, map out deliverables, and set a timeline that balances clarity with craft.
A
Can you help with strategy, not just design?
Can you help with strategy, not just design?
Yes — strategy is part of everything we do. Before we design, we help define your message, audience, and positioning. That foundation shapes how your brand looks, feels, and communicates across every touchpoint.
A
How long does a typical project take?
How long does a typical project take?
It depends on the scope and level of detail. A small website or brand refresh may take around 4–6 weeks, while larger, more complex projects often need 8–12 weeks. We always plan collaboratively to make sure deadlines fit both sides.
A
What if I don’t know exactly what I need?
What if I don’t know exactly what I need?
That’s completely fine. Many collaborations start that way. We’ll guide you through a short discovery process to clarify your goals and define what makes the most impact — whether it’s a rebrand, a digital experience, or something entirely new.
Still have questions? Let’s talk about your project and how we can help.
Questions, answered.
Learn more about the people and principles behind Learn more about the people and principles behind Möbius®.
A
How do you start a new project?
How do you start a new project?
We start by listening. Every project begins with a short discovery phase where we learn about your goals, challenges, and expectations. From there, we define the creative direction, map out deliverables, and set a timeline that balances clarity with craft.
A
Can you help with strategy, not just design?
Can you help with strategy, not just design?
Yes — strategy is part of everything we do. Before we design, we help define your message, audience, and positioning. That foundation shapes how your brand looks, feels, and communicates across every touchpoint.
A
How long does a typical project take?
How long does a typical project take?
It depends on the scope and level of detail. A small website or brand refresh may take around 4–6 weeks, while larger, more complex projects often need 8–12 weeks. We always plan collaboratively to make sure deadlines fit both sides.
A
What if I don’t know exactly what I need?
What if I don’t know exactly what I need?
That’s completely fine. Many collaborations start that way. We’ll guide you through a short discovery process to clarify your goals and define what makes the most impact — whether it’s a rebrand, a digital experience, or something entirely new.
Still have questions? Let’s talk about your project and how we can help.